+61 407 644 451 contact@thestartupguide.co
Jens - aka "Mr Cool" - Raun

Jens - aka "Mr Cool" - Raun

Founder & Mentor

Jens – aka “Mr Cool” – is a Danish-Australian. He started calling Australia home back in 1989 and he is at present living on the Gold Coast in sunny Queensland.

Jens studied Economics and Business Administration at the Copenhagen Business School. He has an international IT & Telco background. He has as Program Manager been responsible for the development and implementation of several large-scale IT Programs (having successfully managed multi-million dollar IT programs in USA – Delta Air Lines, in Asia – Malaysia Telecom & in Australia – Optus, 3 & Qantas). He has as International Sale & Marketing Manager and Business Development Manager successfully sold several “large ticket” IT solutions to established telco’s and to new mobile & internet service providers in Europe and Asia.

Jens left the corporate world and established his own Australian business Nuar Pty Ltd (note: Nuar = Raun backwards) back in March 2002. He has been doing internet businesses for years and loves using WordPress for his business websites and he is an Apple enthusiast. He loves new challenges and he has as a consequences worked in many different countries (Denmark, Norway, Sweden, Germany, Switzerland, The Netherlands, UK, USA, Malaysia, Thailand, New Zealand & Australia) and experienced working in different cultures and managed multicultural teams (100+ staff).

Due to his background and many years of experience from the IT systems development area, starting and learning to do website development was a natural progression when he began operating his different on-line business back in the late 1990’s. Jens has always been developing his own websites initially using Microsoft FrontPage and since 2003 been a dedicated website developer using WordPress.

Jens is a true serial entrepreneur, he has been engaged in several startup’s since 1998 e.g. FastShopping.dk, place2live.com.au, Volocibus.com, ThailandMedicalTravel.com.au & GoMedik.com  (and he has failed/learned a lot regarding startups, but also been successful). He was introduced to – and inspired to use – the Lean Startup methodology back in 2011 after reading: – “The Four Steps to the Epiphany” by Steven Blank (2006) – “Business Model Generation” by Alexander Osterwalder & Yves Pigneur (2010) – “Running Lean” by Ash Maurya (2010) – “The Lean Startup” by Eric Ries (2011).

Jens has also enjoyed and been an active participant (as a team member or as a mentor) in several Google Startup Weekends in Brisbane and on the Gold Coast. Jens should have retired by now, but he loves helping people, small businesses and young entrepreneurs. He is NOT a man that act his age, he is VERY young at heart, loves technology, gadgets, social media & house music! When living and working in Thailand he learned about the principle of “giving” rather than “gaining” and he now practices “pay-it-forward”, so if you got a problem or issue with your startup or small business then he is ALWAYS happy to give you advice and assist you moving forward. Should you be in need of a co-founder who is an 80% “Hustler” (the salesperson), 10% “Hipster” (the UI/UX designer) & 10% “Hacker” (the programmer), then he is ALWAYS happy to explore the possibilities of creating a startup together. Jens has worked in many different “virtual” business setup’s where he never met the customer in person, but he is – despite being hooked on new technology and new ways of communication – still of the opinion that the best form of communication between individuals will be a meeting in person – when that is not possible the second best alternative is obviously a video call.

As a result of a heart attack – that should have left him dead back in 2007 – his view on life changed; Jens now lives by his motto: “Enjoy EVERY day, you never know when it is over – life’s journey is NOT about arriving safely at the grave in a well-preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy Shit’! What a ride!!!

Jens’s priorities in life are simple: 1) HELP people, 2) have FUN & 3) make MONEY – in that order!!!.

For a bit more info about the professional background of “Mr Cool” please take a look at Jens’s Linkedin profile (he has 3,000+ business connection on Linkedin) or just try to Google Jens Raun.

You can write/speak to Jens in the following language: EnglishDanishSwedishNorwegian & German

Jens’s contact details:
Mobile/Cell: +61407644451
Skype ID: place2liveQLD
E-mail: jens@thestartupguide.co

Why “Mr Cool”? When working in Thailand most Thai’s could not pronounce Jens correctly, instead, they said Yen. Yen in Thai means Cold so Jens got the nickname “Mr Cool” which he found to be … … … pretty cool 🙂

Office address:
Nuar Pty Ltd t/a The Startup Guide
Suite 1A, Level 2 | 802 Pacific Highway | Gordon, New South Wales, 2072 | Australia
Home residence:
Gold Coast | Mudgeeraba, Queensland, 4213 | Australia